So, some of the big news today is DC’s new logo. I’m not sure how many of you follow various geek news outlets, but rumours have been swirling for something like a week that DC was on the verge of unveiling a new logo, along with a leaked image:
Today DC made the announcement official, with a bit of a subdued tweet from the @DCComics feed, and an announcement on their official blog calling it a “New Brand Identity”. Reading into blog post they’ve got there, it seems that they’re trying to unify the brand name, which I suppose really shouldn’t come as much of a surprise considering the recent changes that we’ve seen from them. Before I continue, here’s the official versions of the logo:
So those are a few examples; on their blog entry they mention that “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.” To me it seems almost modular, that they’ll be mixing it up for promotional purposes. It’s a neat idea, and while it seems to be executed well, I’ll be waiting to pass judgement until March when they start rolling it out across major product lines.
As for the logo itself, I’m not sure how I feel about it. It doesn’t feel like DC anymore; there’s no star, the DC Entertainment logo (Which would seem to be the primary variant) is a white and gray as opposed to white and blue, and the peeling D obscures much of the C. That said, the examples above do show various colour variants, whether those will change from title to title, or just promotional materials I couldn’t say for certain, though it seems that it will. I threw in the Green Lantern variant as well, which I thought was an interesting execution. I’m just not sure that I like the idea of them having different colour variants on their major titles; it almost feels disjointed. Additionally, it seems that they’re making a point of stating that Vertigo and Mad are part of the DC Entertainment line as well, although we’ll see if they add that line to the logo permanently or again just for promotional materials.
All in all it looks like DC’s committed to the new directions it’s taking, and this is actually a pretty big step to take. How about you guys, what do you think? Drop us a line in the comments, and sound off on it!